Comments on: The Submarines - You, Me, and the Bourgeoisie (iPhone 3G ad song)

By: AwesomeCheeseburger

AwesomeCheeseburger — Wed, 27 Aug 2008 17:51:39 +0000

I love this song, but it’s pretty ironic that Apple chose it for their products… I don’t think there could be a more bourgeois line of expensive products… well okay, maybe Porsche. It’s like when Nike used the song Revolution by the Beatles in their commercials.

By: Ezellullar

Ezellullar — Mon, 25 Aug 2008 04:46:34 +0000

Dude i know what your sayin. But i think this veideo is very creative and interesting. Hey watch it the right way…i mean those butterflies gotta mean something for her(Him..the band..whatever). I love it.

By: germanpopsicle

germanpopsicle — Sun, 24 Aug 2008 00:14:36 +0000

i like her voice more than the girl that sings it in the apple commercials. She;s more unique and real ♥

By: XXiExplodeXX

XXiExplodeXX — Sat, 23 Aug 2008 20:10:42 +0000

Because apple wants to project the image that their products are essential and that owning anything else makes you a communist.

By: ajedrecista21

ajedrecista21 — Thu, 21 Aug 2008 20:29:45 +0000

I have a feeling that Apple chose this song because it’s really good, and if you’re like me, their commercial is the first place you heard it. I don’t think that they are, nor need to be, worried that people, having liked the song enough to go out and find it, will suffer cognitive dissonance upon learning the words. Frankly, I don’t think a lot of people get their ideology from pop music. I hope not anyway.

By: NielsAxelBV

NielsAxelBV — Thu, 21 Aug 2008 07:39:49 +0000

And I forgot to mention, what you realy should notice in my opinion:
Because of the great and many features, I will have on christmas an Apple iPhone 3G and the Design ist almost great. Well, the chrome border is a bit disgusting (in my opinion), but it works well with the color black.

By: NielsAxelBV

NielsAxelBV — Tue, 19 Aug 2008 17:32:39 +0000

Response to “AwesomeCheeseburger”:
I find the video also boring and I do not like the melody (Well I did not know this band and heard it the first time in this ad, I live in europe [in germany].) -> therefore for me more “disgusting”

generally:
I do not find this video bad, but I also do not find it good.

By: AwesomeCheeseburger

AwesomeCheeseburger — Tue, 19 Aug 2008 02:59:43 +0000

Of course Apple chose the song because it’s catchy, but you’d have to be really oblivious to ignore that Apple likes to market itself as “alternative” corporate culture. It’s arrogant to “hope” people don’t get their ideology from music; music (even pop) is culture. There’s a reason white supremacists use it to disseminate beliefs, communists limit it to control beliefs, religious revivals use it for fervor, and part of why punk exists.

By: AwesomeCheeseburger

AwesomeCheeseburger — Mon, 18 Aug 2008 18:21:16 +0000

Still think it’s an odd choice of word to describe something you just don’t like… to me, viscera is disgusting, Nazis are disgusting, and what’s in sewage is disgusting. You’re still going to buy the product, and you even mention that the “disgusting” aspect works well with the color, but it’s still “disgusting”. I don’t know what living in Europe has to do with making a synonym out of boring and dislike with disgusting or buying things you find disgusting.

By: a380fan

a380fan — Sun, 17 Aug 2008 03:05:51 +0000

I hear that. I laughed when I heard the lyrics for the first time.